What are subprime auto leads? When an individual has a credit score between 500 and 600, they are considered subprime. When an individual has a credit score between 300 and 500, that individual is considered deep subprime. So when an individual with a credit score below 600 needs to buy a vehicle, they are considered subprime auto leads.
With the economic crash in 2008 and many people losing their jobs and homes, the number of subprime leads jumped dramatically. Traditional banks see these people as a high risk and are not likely to lend them the money they need, or the strings attached to the loan such as interest, lifetime, and down payment are too much for the individual.
The duration of car loans have grown dra